New Generations, New Opportunities

In the 1990s, REM wrote a popular song that exclaimed, “It’s the end of the world as we know it, and I feel fine!”I can’t think of a better explanation to describe what is happening in our world today.

In the 1990s, REM wrote a popular song that exclaimed, “It’s the end of the world as we know it, and I feel fine!”I can’t think of a better explanation to describe what is happening in our world today. The change happening is significant, and yet most of our business and community leaders are choosing to ignore these changes. They insist everything is fine and hope the passage of the Baby Boomers will come to a quick and painless end.But don’t count on it. The values, interests, needs, and wants of Generations X and Y are drastically different from that of their predecessors, which is already wreaking havoc throughout our workplaces, communities, companies, schools, membership associations, and non-profit organizations.The fact is, Boomers are struggling to recruit, retain, and market to these younger generations. While they realize Generations X and Y are their only succession plan, they just can’t seem to relate to them.Welcome to my blog. I have spent the last six years researching my generation — Generation X — and the generations to follow. Return often to read or write about the latest strategies and issues relevant to reaching these younger executives, employees, clients, and consumers.Indeed, it is the end of the world as we know it. But rather than fear the change, consider this an opportunity to succession plan and succeed. This isn’t the end — it’s a beginning.