This is Generation Z, explored and explained by a leading Gen Zer and his expert guests from different sectors. Business leaders and industries who aren’t adapting to generational shifts in the market will be left behind. Understanding what drives, motivates, and influences these tweens to young adults makes recruiting employees, members, consumers, clients, and advocates easier. Because one thing is certain: Zs have little in common with their elders. Catch conversations around pop culture, trends, best practices, and how to’s.