
Messaging That Matters to Your Members
Shakespeare said it best: “All the world’s a stage.” Whether you are on the board or staff, a chapter leader, or a volunteer – what you...
Feb 8, 20232 min read
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Top 10 Episodes of Membership IQ Season 1 [Listener’s Favorite]
Top 10 Podcast Episodes 1. Episode 1: Membership is Life 2. Episode 5: When It’s Time to Grow, Change What You Know 3. Episode 9: Hats...
Dec 19, 20221 min read

New, Now, Next: A Successful Strategy for Membership Growth
On a recent trip to Hawaii, my husband and I ventured up a mountain, following the signs which told us a scenic overlook was just up...
Oct 7, 20222 min read

Navigating What’s Next: Driving Your Organization Ahead in the Talent Economy
How do we rebuild society around what we’re going to be next, rather than what we used to be? This question is top of mind for many...
Oct 6, 20223 min read

Modernizing Your Mentality: Advocacy and Superheroes
A common motif in pop culture today is that of the superhero. Growing up, comic books were coveted by my peers, and today, many of those...
Sep 13, 20224 min read

Elevate And Appreciate: Creating The Perfect Membership Experience
I recently returned from a long overdue vacation to Hawaii that had been planned for almost two years (thank you, pandemic!). If you’ve...
Aug 18, 20224 min read

Reaping What You ROWE: A Management Model for the Talent Economy
Here and now, companies are struggling to navigate the Great Resignation and a post-pandemic world simultaneously. In both cases,...
Aug 18, 20224 min read

Generating a More Engaged NextGen Workforce
Walt Disney World offers an experience, as do Apple Stores, Cirque du Soleil, the Geek Squad, Dave and Buster’s, American Girl, and TED...
Aug 9, 20222 min read

Acing Your Association’s Succession Plan
For as long as I can remember, tennis has been one of my favorite sports. I played from an early age and eventually taught lessons during...
Aug 5, 20224 min read

Boosting Your Bottom Line: People Over Profit
“There’s no way we’re printing that passage. That’s not realistic, and every executive out there will have a fit.” This was the response...
Jun 29, 20223 min read

Strategies for Shifts: How Your Association Can Tackle Change
June is in full swing which means school is out for the summer! I have two daughters in college, both of whom recently returned home from...
Jun 28, 20223 min read

Measuring Success in a Talent-Focused Organization
The Great Resignation has brought the topic of employee engagement to the forefront. What does it take to get employees to care about the...
Jun 22, 20224 min read

Steering Your Association Towards a Successful Future
As a leader of your organization, you want to create a thriving membership community. The road to success, however, can often be riddled...
Jun 11, 20223 min read

Constructing Positive Company Culture
In the year 2000, workforce data began to indicate employees were increasingly unhappy at work. Turnover increased, and for more than...
Jun 8, 20224 min read

Cultivate Community For Your Members
Our company is celebrating twenty years in business this month! Over the past two decades, we have had the opportunity to work with...
Jun 2, 20223 min read

Giving NextGen What They Need
I wish I had a dollar for every time I heard someone say young professionals don’t want to work and have no work ethic. Turnover has been...
Jun 1, 20225 min read

Wipe Out Discrimination, Welcome In NextGen
In 2015, something monumental occurred: the largest shift in human capital in history. For the first time in more than 34 years, Baby...
May 25, 20224 min read

Strengthen Your Membership Momentum
During the pandemic, virtual exercise programs became immensely popular, and from time to time, I’ll throw on my sneakers and press play....
May 20, 20222 min read

Old MacDonald Had a Farm…E-I-E-I-O….U?
Many people who meet me are surprised to hear that I’m originally from Iowa. Those who know me closely can tell you that I’m…more of a...
May 12, 20224 min read

NextGen: Ready Or Not, Here They Come!
Are you a millennial? In my work as a generational researcher, I’ve found there are two ways people typically react when faced with this...
May 6, 20223 min read