Sep 13, 20224 min read
Modernizing Your Mentality: Advocacy and Superheroes
A common motif in pop culture today is that of the superhero. Growing up, comic books were coveted by my peers, and today, many of those...
Aug 18, 20224 min read
Elevate And Appreciate: Creating The Perfect Membership Experience
I recently returned from a long overdue vacation to Hawaii that had been planned for almost two years (thank you, pandemic!). If you’ve...
Aug 18, 20224 min read
Reaping What You ROWE: A Management Model for the Talent Economy
Here and now, companies are struggling to navigate the Great Resignation and a post-pandemic world simultaneously. In both cases,...
Aug 9, 20222 min read
Generating a More Engaged NextGen Workforce
Walt Disney World offers an experience, as do Apple Stores, Cirque du Soleil, the Geek Squad, Dave and Buster’s, American Girl, and TED...
Aug 5, 20224 min read
Acing Your Association’s Succession Plan
For as long as I can remember, tennis has been one of my favorite sports. I played from an early age and eventually taught lessons during...
Jun 29, 20223 min read
Boosting Your Bottom Line: People Over Profit
“There’s no way we’re printing that passage. That’s not realistic, and every executive out there will have a fit.” This was the response...
Jun 28, 20223 min read
Strategies for Shifts: How Your Association Can Tackle Change
June is in full swing which means school is out for the summer! I have two daughters in college, both of whom recently returned home from...
Jun 22, 20224 min read
Measuring Success in a Talent-Focused Organization
The Great Resignation has brought the topic of employee engagement to the forefront. What does it take to get employees to care about the...
Jun 11, 20223 min read
Steering Your Association Towards a Successful Future
As a leader of your organization, you want to create a thriving membership community. The road to success, however, can often be riddled...
Jun 8, 20224 min read
Constructing Positive Company Culture
In the year 2000, workforce data began to indicate employees were increasingly unhappy at work. Turnover increased, and for more than...
Jun 2, 20223 min read
Cultivate Community For Your Members
Our company is celebrating twenty years in business this month! Over the past two decades, we have had the opportunity to work with...
Jun 1, 20225 min read
Giving NextGen What They Need
I wish I had a dollar for every time I heard someone say young professionals don’t want to work and have no work ethic. Turnover has been...
May 25, 20224 min read
Wipe Out Discrimination, Welcome In NextGen
In 2015, something monumental occurred: the largest shift in human capital in history. For the first time in more than 34 years, Baby...
May 20, 20222 min read
Strengthen Your Membership Momentum
During the pandemic, virtual exercise programs became immensely popular, and from time to time, I’ll throw on my sneakers and press play....
May 12, 20224 min read
Old MacDonald Had a Farm…E-I-E-I-O….U?
Many people who meet me are surprised to hear that I’m originally from Iowa. Those who know me closely can tell you that I’m…more of a...
May 6, 20223 min read
NextGen: Ready Or Not, Here They Come!
Are you a millennial? In my work as a generational researcher, I’ve found there are two ways people typically react when faced with this...
Apr 28, 20224 min read
Changing Your Tune When It Comes to Talent
The Great Resignation continues along a historic path, resulting in the highest employee quit rates on record. Many factors have been...
Apr 25, 20223 min read
It’s Time for Your Association to Leave the Past…in the Past!
I was going through family photos the other day and came across several pictures of my grandmother. She embodied glamour and never failed...
Apr 18, 20223 min read
Help Your Hive Thrive
Spring is officially in full swing, and with the turning of the seasons comes new growth and…bees! As the flowers bloom, bees swarm in to...
Apr 15, 20224 min read
Is Your Board in a Downtrend? Bend!
Before you read any further, I’d like you to picture a rubber band and a ruler – an odd request, I know, but I promise I’m going...