XYZ University Blog

Jun 25, 20183 min read

2008: The End Of The Boomer Reign

Since 2002, I have studied generational trends and I have long predicted the passage of the era when the Baby Boomers reigned supreme. In...

Jun 25, 20182 min read

Meaningful Work Means The Most During A Time Of Crisis

As employment markets tighten and employers expect great outcomes from their employees, some would say the economic crisis has spurred a...

Jun 25, 20183 min read

Great Leadership Requires Plenty Of Practice

The mass exodus of Baby Boomers from the workplace has already begun. According to the US Office of Personnel Management, between 2006...

Jun 25, 20185 min read

10 Strategies To Get Gen Y To Work

Recession or not, we are in the age of the young knowledge worker. Generation Y, presently ages 13 to 26, is the most high-performing...

Jun 25, 20183 min read

Economic Crisis Isn’t New To Gen X

As we enter the second year of the U.S. financial economic crisis that started in August 2007 with the sub-prime lending meltdown, the...

Jun 25, 20181 min read

Jobs For Rent: Documentary About Gen Y’s Career Pursuits

JOBS FOR RENT is a documentary that chronicles Generation Y and their endless pursuit of jobs and career, in contrast to the Baby...

Jun 25, 20183 min read

Generations X And Y Rock The Vote

Throughout my generation-focused career, I have faced much critcism and cynicism regarding the power and influence of Generations X and...

Jun 25, 20182 min read

Economy Is In The Toilet But It’s Good To Be X

The economy is in the toilet but it’s a good time to be an Xer. Seriously, how often do we hear how hard we Xers have it? We’ve been...

Jun 25, 20184 min read

Generation Z: Young, Wired, Smart, And Sassy Consumers

Much attention has been given to Generations X and Y, the current teen and young adult population ranging in ages from 13 to 43, who...

Jun 25, 20183 min read

Young And Rich: Successful Entrepreneurs In A Success-Driven Society

I presented at the American Bar Association Section of Litigation conference last week. The law field is one of those ‘at risk’...

Jun 25, 20183 min read

Is Small Town America Becoming Passé?

The impact that Generation Y, ages 13-25, will have on urban planning is already becoming apparent. I’ve read about and observed...

Jun 25, 20182 min read

Their Decision To Volunteer: How To Influence X And Y

Last week I spoke for two associations in Washington, D.C. – the National Fraternal Congress of America and General Federation of Women’s...

Jun 25, 20182 min read

Election 2008: Will It Be Women Or Children First?

Several months back, when both Hillary Clinton and Barack Obama were campaigning for the Democratic nomination, I posed the question in...

Jun 25, 20182 min read

Read Between The Lines: More And Better Ways To Deliver The News

Take a look at any teen Web site and you’ll see that it takes a lot of bells and whistles to attract Generation Y—the age group that has...

Jun 25, 20183 min read

Banks Vs. Credit Unions: X And Y Less Loyal To Banks

A recent poll reveals that banks’ most loyal customers are their oldest customers. While Generations X and Y are the retail banking...

Jun 25, 20182 min read

Speak Like A Y: The Latest, Youngest Lingo

Each generation has its own language. The Baby Boomers introduced the concept of cool and numerous variations of the word including fab,...

Jun 25, 20182 min read

Age Doesn’t Matter

It never fails. Wherever I go, whomever I’m speaking to, someone thinks Generations X and Y are a hopeless bunch of saps. Just recently I...

Jun 25, 20183 min read

Forget Getting Away From It All: X And Y Introduce New Travel Trends

Ah, summer. Here in Minnesota, summer is a highly anticipated event for the fun in the sun, barbeques, and the vacation time it brings....

Jun 25, 20183 min read

The Dos And Don’ts Of Advertising To Generations X And Y

Generations X and Y are savvy and skeptical consumers. I know this as a fellow Xer and as the CEO of a generational marketing company. We...

Jun 25, 20183 min read

Npr Feature: Looking Forward To Gen X Nostalgia

I was interviewed for a story on National Public Radio’s Marketplace about nostalgia marketing and entertainment last week. Click on the...

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