XYZ University Blog

In a time where a new social media platform seems to explode every month, and business professionals spend more time on their smartphones...

My generation basically has you over a barrel. You need to hire us, but we won’t work for you or remain loyal if you don’t give us what...

The Millennials (a.k.a. Generation Y, Digital Natives and Echo Boomers) have arrived with a very different work agenda than preceding...

Picture a picnic blanket, laid out beautifully on the green grass set with a wooden picnic basket and plates, napkins, and delicious food...

You’ve heard of Twitter. You may even use Twitter. But do you know how effective Twitter can be in engaging with a specific audience? I’m...

As an association executive, you may have the power to change your association’s mission with the stroke of a pen. And you may be able to...

As an association executive, you may have the power to change your association’s mission with the stroke of a pen. And you may have the...

Culture is not some inanimate object to scoff at or neglect. Fueled by economic decline, rapidly changing technology, and demographic...

At XYZ University, our area of expertise is teaching organizations how to engage Generations X, Y, and Z; those skeptical,...

As part of the Millennial generation, we make up a quarter of America’s population. Many of us are pursuing higher education in fields...

Millennials are hard workers and you’ll want to recruit them for a number of reasons. So, what’s the best way to do that? Give them what...

For most associations, 1946 to 2000 were standout years. With the active support of the baby boomers–the largest generation in American...

I recently read a 2011 opinion piece from the New York Times entitled “Boomer Parent’s Lament”. The writer of the piece, Timothy Egan,...

You aren’t sure you want to hire those lazy Millennials, so why should you worry about keeping them productive? Well, Millennials will be...

Membership marketing–the process of acquiring, engaging, and retaining members–is the cornerstone for associations. It’s also a very...

You can probably think of a few companies with really great work culture. It’s easy because people are talking about them. Creating a...

FACT: In the wake of the Great Recession, some Baby Boomers are delaying retirement, hoping that a few extra years of work will help them...

I may be a Millenial, but I’m not too young to remember The A-Team. The best thing about the A-Team was that each member was so different...

Remember when doctors smoked at the office? You don’t have to watch Mad Men to appreciate how much the workplace has evolved in the last...

In November, Wells Fargo released the results of its seventh annual Retirement Survey which found for many middle class Americans, 80 is...