XYZ University Blog

What does it take to change the world? Governments? Businesses? Communities? Humanity is complex. We live in a world with endless beauty,...

Based on our recent advocacy in association survey results, it seems that many associations are not being realistic about where things...

This month, we’ve been talking about advocacy as it relates to membership associations, specifically from a political standpoint....

In our last post on advocacy in associations, we discussed the challenges you face. We were surprised that “Engaging the younger...

Here at XYZ University, we recently conducted a study of more than 125 association executives to gather insight on the state of advocacy...

Luckily, by now, the robocalls have stopped and I’m sure you’ve all gotten out and voted. I doubt anyone is missing the relentless...

No matter your political party views, election time always brings about a fascinating array of political ads, supporters, phone callers,...

We’ve all been there… miles away from our loved ones feeling tired, stressed, and desperately wishing they were by our side. Not that...

Just in time for Halloween, an infographic with some pretty telling stats about the future and current state of our workforce. Is your...

Over the next five years, we will be a part of an unprecedented generation shift as Millennials outnumber Baby Boomers in the workforce....

OK, so we can’t all have offices like Google, but at the very least, before you order more cubical walls, consider the space that Gen Y,...

You can’t expect Gen Y or Gen Z to graduate college and magically realize the benefits of professional organizations. Many of these...

Compared to previous generations, Generation Y (1982-1995) has some very different habits that have taken the marketplace by surprise....

Whether you are a Republican or a Democrat, you really can’t overlook the fact that the topic of generations has dominated much of the...

Think back to when you landed your first “real” job. What was it about the job that made it so appealing? What is the ability to work in...

In the world of online marketing, two statistics tell you a lot about the effectiveness of an email: the percentage of recipients who...

I work at an association and understand the value they offer. So when I get into a hobby I look for associations that may be helpful. My...

Go to virtually any association’s website, and advocacy is listed as a membership benefit. Is it really a benefit? Which of your members...

Sarah Sladek‘s presentation to my employer, a professional society of dentists, on the demographic challenges facing associations was...

Sarah Sladek‘s presentation to my employer, a professional society of dentists, on the demographic challenges facing associations was...