Jun 26, 20183 min read
The World Will Be Saved By The Western Woman
When the Dalai Lama famously spoke those words, he prefaced them with a warning that “some people may call me a feminist.” (As if that...
Jun 26, 20182 min read
Examples Of Successful Twitter Engagement With Generations X, Y And Z
As social media continues to evolve companies, associations and brands are searching for ways to connect with their employees, members...
Jun 26, 20182 min read
Women Were Raised To Be Nice. So What?
It’s been said that men view business as a sport and women view business as a picnic. In other words, men want to win while women want to...
Jun 26, 20182 min read
Are You Walking The Tightrope When It Comes To Your Association’s Membership Marketing?
We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on...
Jun 26, 20184 min read
10 Principles For Managing Change In An Organization: Stay Relevant To Your Association Members
Do you feel like your association welcomes change? Most associations are dangerously slow to adapt to change due to outdated traditions...
Jun 26, 20183 min read
Preventing The Brain Drain
The other day in a conversation with a recent college graduate, I realized that she was probably going to take her degree and move...
Jun 26, 20182 min read
Focus On The Future: Your Association Needs To Evolve In The Workplace
Your association has probably been a resource for professionals to share useful and specific inside industry knowledge for years. You may...
Jun 26, 20182 min read
Recognizing Generation Stereotypes In The Workplace
Ever have one of those moments when you realize it’s a generational difference that’s causing you frustration? I had one recently with my...
Jun 26, 20183 min read
Recognizing Generation Stereotypes In The Workplace
Ever have one of those moments when you realize a generational difference is causing you frustration? I had one recently with my...
Jun 26, 20183 min read
Diversifying Your Association’s Membership: Know The Answers Before You Begin
These days, many associations are looking to diversify their membership in order to survive. Diversification into additional markets...
Jun 26, 20182 min read
What The 2012 Pulse Report Means For Your Association
The 2012 Pulse report by Greenfield Services Inc. is out, a sort of crystal ball for associations. What does the report show and what...
Jun 26, 20183 min read
Will Social Media Kill Membership Associations?
According to CNN, approximately 75% of people get their news from social media sites. This includes information about upcoming events,...
Jun 26, 20183 min read
The Battle For Relevance: Stick To Your Mission And Engage The Next Generation Of Leaders
Your members are with you because you have fulfilled an expectation for them and can provide them with something valuable they feel...
Jun 26, 20183 min read
Why Your Company Needs Millennials And How To Keep Them
In fewer than 10 years, nearly half the working population will be Millennials (born between 1982 and 1995). If you think your...
Jun 26, 20183 min read
It’s 2013: Change Or Die
It’s the third week of January. How are those resolutions working for you? If your New Year’s Resolutions fell by the wayside a few...
Jun 26, 20183 min read
Associations And Social Media: Join In, Let Go Of Control
If your association isn’t communicating via social media, you’re missing out. Social media is a trend of the past; by now, your...
Jun 26, 20182 min read
Who’s Responsible For Career Development?
Millennials aren’t just looking for jobs; they’re looking for careers that are always evolving. Employers are looking for talented young...
Jun 26, 20182 min read
Gen Y: Are You Getting The Whole Story?
Hey employers, Gen Y has a story for you, but you aren’t going to find it on their résumé, not even on LinkedIn. Hey employers, Gen Y has...
Jun 26, 20183 min read
Advocacy And Your Association: A Lost Cause?
With all the recent posts about associations and the struggle with advocacy, you might be wondering if it’s a lost cause for your...
Jun 26, 20182 min read
Training Our New Leaders
They might be working at Starbucks now, but pretty soon, Gen Y will be leading your company. Right now, Baby Boomers are retiring...