Jun 26, 20184 min read
Crowdsource Your Mentors: Harness Networks For Career Support And Leadership
In the face of the ever-changing knowledge economy; now more than ever, there is no manual for a successful career (however one chooses...
Jun 26, 20182 min read
Conquering The Digital Divide
According to research by Pew Internet, 55% of U.S. adult cell phone owners use their mobile phones to access the internet, nearly double...
Jun 26, 20183 min read
Recruiting New Members? How’s Your Pitch?
When you’re interacting with prospective new members, you need to have a convincing pitch. I’m sure you’ve all heard some bad ones. I...
Jun 26, 20182 min read
Forget The Sale: Create An Experience With Gen Y
Gen Y does not want to be sold to. But, that does not mean they don’t want to buy things. Quite the opposite, in fact. This generation...
Jun 26, 20182 min read
Happy Together: The Value Gen X And Y Bring To Your Association
Last time we were together, we discussed the disconnect between Baby Boomer centric Associations and Gen X and Gen Y membership recruits....
Jun 26, 20185 min read
Next Generation Association Highlight: Choose Chicago
This post is part of XYZ University’s “Next Generation Association” blog series, highlighting associations around the country who are...
Jun 26, 20182 min read
Tools For Member Recruitment And Retention
In 1965, 75 percent of all physicians belonged to the American Medical Association. Today less than 25 percent do. This decline can be...
Jun 26, 20184 min read
Leverage Your Assets: Stem The Tide Of Declining Membership
The staff and volunteer leadership of today’s professional associations are faced with two related realities. One, Generation Y is on the...
Jun 26, 20183 min read
Recruiting Members: Reach Them Where They Are
This blog was written to help organizations better understand why they are challenged with differing generational demographics. Our...
Jun 26, 20182 min read
Recruiting Members: Reach Them Where They Are
I recently learned that a Baby Boomer turns 65 years of age every 7 seconds in the United States. Up until now, Baby Boomers have been...
Jun 26, 20184 min read
Manage Work From Home: Make It Work For Everyone
Did you hear about the guy who outsourced his job to China so he could spend time at his desk watching cat videos and keeping up with...
Jun 26, 20183 min read
Keeping Non-Members Engaged, Email-Style
How many readers of this blog get emails from various organizations inviting you to an upcoming conference or event? Or, as an...
Jun 26, 20181 min read
Live From Holland: Engaging The Next Generation
XYZ University has gone international! Sarah Sladek’s book, “The End of Membership As We Know It,” has been translated to Dutch and to...
Jun 26, 20182 min read
Getting Gen Y To Buy
Ladies and gentlemen, allow us to introduce you to Generation Y–80 million Americans, ages 18 to 31, who represent billions in buying...
Jun 26, 20185 min read
Not Another Millennial Generation: 6 Ways Gen Z Will Disrupt the Workplace
Millennials brought changes to the work environment and marketplace. Get ready to adjust again and figure out how to balance different...
Jun 26, 20183 min read
The Times, They Are A Changin: How Volunteerism Is Changing From Baby Boomers To Gen X And Y
Paul McCartney must have been thinking about dealing with Generation X and Y when he sang ‘Yesterday, all my problems seemed so far away....
Jun 26, 20183 min read
Are You Losing Your Top Talent? How To Hold On.
There’s nothing more time-consuming or costly than losing talent. Extra work is pushed off to the remaining employees, and anxiety sets...
Jun 26, 20182 min read
Using Word Of Mouth To Increase Membership
What do you suppose was the first thing I did when considering whether or not to join a professional organization? I asked current...
Jun 26, 20183 min read
But We’ve Always Done It This Way!
How many times have you heard committee members try to maintain the status quo with this statement? The problem with struggling...
Jun 26, 20182 min read
But We’ve Always Done It This Way!
How many times have you heard committee members try to maintain the status quo with this statement? The problem with struggling...