XYZ University Blog

Events a generation lives through certainly affect that generation’s values. Events like wars, high-profile criminal cases, hostage...

Millennials want to make the world a better place. They even eat with a social conscience. A recent poll shows that a majority of people...

Life would be much simpler if we all communicated in the same way, but we don’t. Different generations, while they may all essentially...

Succession planning is a lot like getting exercise. You don’t just do it once and call it done. It’s something that needs to be revisited...

A slight 48 million Americans, Generation X (1965-1981) is situated between two behemoth generations: 78 million Baby Boomers (1946-1964)...

In the first of two guest posts, we caught up with association professional and chair of the MemberWise Network, Richard Gott. By day he...

We are living in an information age. I’ve got more professional news and information delivered to my inbox every day than I can keep up...

Interns can be a great resource for your company because they bring you fresh perspectives, are eager to learn and take on projects, and...

It’s happened to all of us. You are wrapping up for the day, but you just get approached by your boss with an urgent request to search...

Your website is more than just the voice of your membership association. If you’re not using your site to bring your members closer,...

The following is an abridged version of an interview with XYZ University CEO Sarah Sladek that first appeared in VM magazine. Jeanne...

It’s a new day in the association meetings industry. For the most part, gone are the 5-day gatherings, full-day presentations and...

Whatever else you want to say about Gen Y, you gotta give them credit for being educated. But, is that such a good thing? What do they...

Succession planning is good for the health of your organization. It ensures you are prepared to fill vital roles in your organization...

Gen Y is a new type of consumer. Old marketing strategies won’t work on them. Your marketing plan needs to grab their attention. In this...

Membership is about the value, what the experience of belonging, offers. To recruit members, associations need to focus on the value when...

Marketing to Gen Y might sound scary, but understanding what kind of consumers they are and what motivates them will help you build a...

Being a Gen Y, I can personally attest to my generation’s dislike of being sold to. I dislike sales so much I chose a career path to...

Just about every association executive I have spoken with is always looking for a better way to sustain and increase their engagement...

When Justin Bieber accepted the Milestone Award at the 2013 Billboard Awards, the crowd booed. This caught the musician by surprise since...