XYZ University Blog

Often, advocacy is touted as a benefit of joining an association. Yet, many association members find every reason in the world not to get...

XYZ University has defined member engagement as the emotional commitment the member has to the association and its mission. As such, many...

A recent study conducted by Dan Schawbel with the help of American Express, takes a look at 1,000 Millennials and 1,000 of their managers...

For the purposes of this post, I’m defining “the mobile web” with a focus specifically on an association’s provision of and members’ use...

I recently transitioned from the Arizona Parks and Recreation Association to the young and energetic team at the Marine Retailers...

It’s coming, and it’s bigger than Y2K and that asteroid NASA says “could” hit the earth in 2032. This is real, and you need to prepare;...

We already know Gen Y (born between 1982 and 1995) is technologically savvy, uses social media to stay connected, and are the most well...

According to Marketing General’s 2012 Membership Marketing Benchmark Report, email is a favorite marketing tool for associations, but is...

As XYZ University CEO Sarah Sladek said in her recent whitepaper Engaging Young Generations, “If we fail to engage Generation Y, we...

We hear over and over again that associations are struggling to recruit, retain and engage young members in their organizations. And,...

Greenfield Services just released their 2013 Pulse Report based on a survey of 173 association managers, leaders and executives across...

In order for a company to be successful they need to have strong leadership that can set clear direction and communicate across all...

Pete Townshend circa 1971 said then what is remarkably true today, in ways he never imagined. Technology is paving the way towards a...

Not only are Millennials the largest generation, over 80 million strong, but they have a large voice. What I mean is, we have large...

Whether you are trying to recruit an employee, or a member to your association, you likely have a lot to say in a short amount of time....

Your employees are an extremely valuable asset to your organization. Investing time into mentoring, training and giving them stretch...

Don’t look now, but while we’ve all been busy trying to figure out Generation Y, the oldest members of Generation Z will soon walk out of...

I belong to a few membership-based organizations and nothing frustrates me more than getting too many emails from them. Often, they are...

Talent is the most important resource your organization has or seeks; the single most important factor in your business’s success. And...

Engaging Gen Y (i.e. Millennials) is one of the hottest topics in Corporate America. From Google to Amazon, engaging Gen Y seems to be...