XYZ University Blog

Jun 2, 20223 min read

Cultivate Community For Your Members

Our company is celebrating twenty years in business this month! Over the past two decades, we have had the opportunity to work with...

May 12, 20224 min read

Old MacDonald Had a Farm…E-I-E-I-O….U?

Many people who meet me are surprised to hear that I’m originally from Iowa. Those who know me closely can tell you that I’m…more of a...

Apr 25, 20223 min read

It’s Time for Your Association to Leave the Past…in the Past!

I was going through family photos the other day and came across several pictures of my grandmother. She embodied glamour and never failed...

Apr 18, 20223 min read

Help Your Hive Thrive

Spring is officially in full swing, and with the turning of the seasons comes new growth and…bees! As the flowers bloom, bees swarm in to...

Apr 15, 20224 min read

Is Your Board in a Downtrend? Bend!

Before you read any further, I’d like you to picture a rubber band and a ruler – an odd request, I know, but I promise I’m going...

Apr 13, 20223 min read

5 Modern Myths: NextGen Engagement

Ping pong tables. Pet insurance. Parental leave. For two decades now, employers have added to their suite of benefits in hopes of...

Mar 30, 20223 min read

Keep Calm and Mentor On!

Why don’t young employees just do what is asked of them? Why don’t they take initiative? This past week I gave a keynote and someone...

Mar 29, 20223 min read

Dialing Into Your Member-Centric Mission

Have you ever stopped and thought about how remarkable cell phones are? With so many new models emerging on the market, it’s easy to take...

Mar 22, 20223 min read

The Membership Tricks That Work Like Magic

We’ve all witnessed a magic trick at one point or another in our lives. Whether it’s a card trick, a rabbit being pulled out of a hat, or...

Mar 16, 20224 min read

The Engagement Strategies Every Leader Needs in Their Toolkit

Over the past 20 years, companies have thrown a great deal of money at the problem of employee disengagement and turnover. Companies...

Mar 15, 20224 min read

Convincing NextGen Members to Binge on Your Organization

Take a moment to think about your favorite television show. What genre does it fall under? What is it about the show that keeps drawing...

Mar 2, 20223 min read

Take A Chance On Your Members!

My family loves board games. They are a great way to bring our family together and energize our competitive spirits. One of our frequent...

Feb 23, 20223 min read

Shifting Focus From Turnover To Talent

Picture your local hospital. Think about the people who work there and the work they do. What would happen if that hospital closed? What...

Feb 11, 20223 min read

A Recipe for Great Culture

A great recipe is one that uses quality ingredients, is made with special care, and loved by all who are gathered to try it. It may be an...

Feb 4, 20222 min read

Hats Off to a Member-Focused Mission!

As an organizational leader, you are likely wearing way too many hats. One minute you are attending a board meeting, the next, you’re...

Jan 17, 20222 min read

To Make Gains, You Must Entertain!

When we are in search of entertainment, much of it is right at our fingertips. Streaming services, on-demand programming, social media,...

Jan 3, 20223 min read

When It’s Time To Grow, Change What You Know

At one point or another in our lives, we have experienced fear in some capacity – fear of heights, the dark, (or in my case, fear of...

Dec 27, 20212 min read

A Prescription for Your Mission

When you’re feeling unhealthy, oftentimes you will seek the advice of a physician or medical professional. You share your symptoms,...

Dec 9, 20214 min read

Why I started a campaign to save the associations – and why you should care

It was a cold day. Snow flurries were swirling in the air. Our hands and faces were red and raw from the cold, and we wondered for a...

Dec 9, 20212 min read

Kick the Quit: Why Work Isn’t Working and What to Do About It

The Great Resignation. The Talent Tsunami. Whatever you choose to call it, it’s the speck of sand in our eyes – it stings, it’s...

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