Jun 2, 20223 min read
Cultivate Community For Your Members
Our company is celebrating twenty years in business this month! Over the past two decades, we have had the opportunity to work with...
May 20, 20222 min read
Strengthen Your Membership Momentum
During the pandemic, virtual exercise programs became immensely popular, and from time to time, I’ll throw on my sneakers and press play....
May 12, 20224 min read
Old MacDonald Had a Farm…E-I-E-I-O….U?
Many people who meet me are surprised to hear that I’m originally from Iowa. Those who know me closely can tell you that I’m…more of a...
May 6, 20223 min read
NextGen: Ready Or Not, Here They Come!
Are you a millennial? In my work as a generational researcher, I’ve found there are two ways people typically react when faced with this...
Apr 25, 20223 min read
It’s Time for Your Association to Leave the Past…in the Past!
I was going through family photos the other day and came across several pictures of my grandmother. She embodied glamour and never failed...
Apr 18, 20223 min read
Help Your Hive Thrive
Spring is officially in full swing, and with the turning of the seasons comes new growth and…bees! As the flowers bloom, bees swarm in to...
Apr 15, 20224 min read
Is Your Board in a Downtrend? Bend!
Before you read any further, I’d like you to picture a rubber band and a ruler – an odd request, I know, but I promise I’m going...
Mar 29, 20223 min read
Dialing Into Your Member-Centric Mission
Have you ever stopped and thought about how remarkable cell phones are? With so many new models emerging on the market, it’s easy to take...
Mar 22, 20223 min read
The Membership Tricks That Work Like Magic
We’ve all witnessed a magic trick at one point or another in our lives. Whether it’s a card trick, a rabbit being pulled out of a hat, or...
Mar 15, 20224 min read
Convincing NextGen Members to Binge on Your Organization
Take a moment to think about your favorite television show. What genre does it fall under? What is it about the show that keeps drawing...
Mar 2, 20223 min read
Take A Chance On Your Members!
My family loves board games. They are a great way to bring our family together and energize our competitive spirits. One of our frequent...
Feb 11, 20223 min read
A Recipe for Great Culture
A great recipe is one that uses quality ingredients, is made with special care, and loved by all who are gathered to try it. It may be an...
Feb 4, 20222 min read
Hats Off to a Member-Focused Mission!
As an organizational leader, you are likely wearing way too many hats. One minute you are attending a board meeting, the next, you’re...
Jan 31, 20223 min read
Target Your Market
My daughter is passionate about books. My husband and I also love to read, but she is the true bookworm in our family, devouring whatever...
Jan 21, 20223 min read
Your Next Mission: A Value Proposition!
Years ago, I attended a conference for one of the associations I was working with. While waiting for the speaker to begin their...
Jan 17, 20222 min read
To Make Gains, You Must Entertain!
When we are in search of entertainment, much of it is right at our fingertips. Streaming services, on-demand programming, social media,...
Jan 10, 20222 min read
Your Niche Is Your Pitch
With the NFL playoffs just around the corner and the Superbowl only weeks away, football fans are more energized than ever, eagerly...
Dec 27, 20212 min read
A Prescription for Your Mission
When you’re feeling unhealthy, oftentimes you will seek the advice of a physician or medical professional. You share your symptoms,...
Dec 9, 20214 min read
Why I started a campaign to save the associations – and why you should care
It was a cold day. Snow flurries were swirling in the air. Our hands and faces were red and raw from the cold, and we wondered for a...
Nov 17, 20212 min read
Young People Aren’t Joiners … Or Are They?
“Young people today just aren’t joiners.” How many times have you heard someone make that statement? It’s often used in frustration,...