XYZ University Blog

Aug 22, 20182 min read

The Frightening Facts of Finance

In 2010, OCBC, a bank in Singapore, conducted research with more than 1,000 Millennials (1982-1995), revealing that young people felt...

Aug 21, 20182 min read

The Terrifying Truth About Teacher Talent and Turnover

[vc_row full_screen_section_height=”no”][vc_column][vc_column_text] Despite being an up-and-coming, in-demand generation, and one that’s...

Jun 26, 20183 min read

Why They Quit: XYZ University Researches Millennial Turnover

Millennials are notorious for job-hopping. These young adults, ages 21-34 and also known as Generation Y, change jobs three times more...

Jun 26, 20183 min read

Swift Lessons in Millennial Marketing

There’s no doubt 2015 was the year of Taylor Swift. Building off the success of her 1989 album, Swift’s world tour generated over $4...

Jun 26, 20182 min read

Engaging the Modern Millennial Family at YMCA

For the past year, XYZ University has worked with the YMCA of the USA, surveying 5,250 Millennial members nationwide, presenting at YMCA...

Jun 26, 20184 min read

Super Bowl Ads Try to Woo Millennials

The sports fans will talk about the game, the music fans will talk about the halftime show, and the foodies will talk about the food they...

Jun 26, 20182 min read

A Closer Look at Associations

At XYZ University, we’ve spent a lot of time with association professionals over the years and we know how important these organizations...

Jun 26, 20182 min read

The Most Unexpected Gift: Millennials

Close your eyes and think of the first word that appears when you hear “millennial.” Words likely to pop up are: entitled, self-absorbed,...

Jun 26, 20183 min read

Rookie Talent: Avoiding a Kodak Moment

During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic...

Jun 26, 20181 min read

Millennials And Brand Loyalty

Adroit Digital recently published a report detailing how Millennials view and adopt brand loyalty. They surveyed 2,000 U.S. Millennials...

Jun 26, 20183 min read

We Can’t All Blame Ourselves: Why Millennials Need To Pull Their Own Weight

I was part of a recent conversation at a book club where we debated whether or not society gives too many “passes” to Millennials (those...

Jun 26, 20182 min read

The World Is Our Home When We’re Mobile

Pete Townshend circa 1971 said then what is remarkably true today, in ways he never imagined. Technology is paving the way towards a...

Jun 26, 20182 min read

Will A Shift In The Economy Trigger A Shift In Millennial Values?

Events a generation lives through certainly affect that generation’s values. Events like wars, high-profile criminal cases, hostage...

Jun 26, 20183 min read

Attract Millennials With Your Good Cause

Millennials want to make the world a better place. They even eat with a social conscience. A recent poll shows that a majority of people...

Jun 26, 20182 min read

Creating Loyalty: What Works With Millennials

Being a Gen Y, I can personally attest to my generation’s dislike of being sold to. I dislike sales so much I chose a career path to...

Jun 26, 20182 min read

Conquering The Digital Divide

According to research by Pew Internet, 55% of U.S. adult cell phone owners use their mobile phones to access the internet, nearly double...

Jun 26, 20183 min read

Why Your Company Needs Millennials And How To Keep Them

In fewer than 10 years, nearly half the working population will be Millennials (born between 1982 and 1995). If you think your...

Jun 25, 20183 min read

Association Email Marketing: Millennials And Member Engagement

In the world of online marketing, two statistics tell you a lot about the effectiveness of an email: the percentage of recipients who...

Jun 25, 20183 min read

Recognition 3.0: New Rules For Making Millennials Feel Like They Matter

The Millennials (a.k.a. Generation Y, Digital Natives and Echo Boomers) have arrived with a very different work agenda than preceding...

Jun 25, 20182 min read

Generation Screwed: Will You Help The Millennials?

As part of the Millennial generation, we make up a quarter of America’s population. Many of us are pursuing higher education in fields...

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