Jun 26, 20182 min read
Are You Walking The Tightrope When It Comes To Your Association’s Membership Marketing?
We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on...
Jun 26, 20184 min read
10 Principles For Managing Change In An Organization: Stay Relevant To Your Association Members
Do you feel like your association welcomes change? Most associations are dangerously slow to adapt to change due to outdated traditions...
Jun 26, 20182 min read
Focus On The Future: Your Association Needs To Evolve In The Workplace
Your association has probably been a resource for professionals to share useful and specific inside industry knowledge for years. You may...
Jun 26, 20182 min read
What The 2012 Pulse Report Means For Your Association
The 2012 Pulse report by Greenfield Services Inc. is out, a sort of crystal ball for associations. What does the report show and what...
Jun 26, 20183 min read
Will Social Media Kill Membership Associations?
According to CNN, approximately 75% of people get their news from social media sites. This includes information about upcoming events,...
Jun 26, 20183 min read
The Battle For Relevance: Stick To Your Mission And Engage The Next Generation Of Leaders
Your members are with you because you have fulfilled an expectation for them and can provide them with something valuable they feel...
Jun 26, 20183 min read
Advocacy And Your Association: A Lost Cause?
With all the recent posts about associations and the struggle with advocacy, you might be wondering if it’s a lost cause for your...
Jun 26, 20182 min read
Thank You To Our Advocates
This month, we’ve been talking about advocacy as it relates to membership associations, specifically from a political standpoint....
Jun 25, 20184 min read
Members Won’t Tell You, But Your Data Will
I work at an association and understand the value they offer. So when I get into a hobby I look for associations that may be helpful. My...
Jun 25, 20184 min read
The New Era Of Member Recruitment: Listening And Adaptation
Fighting for members. It is a common theme that every association is facing in this day and age. Having had a 26 year career in the...
Jun 25, 20185 min read
5 Must-Have Strategies For Successful Membership Recruitment
Ever feel like you’re reacting to low membership numbers rather than working through an established, proactive plan to recruit and retain...
Jun 25, 20182 min read
Your Mission Statement Stinks
Quick! What’s your organization’s mission statement? Don’t have the mission memorized? Do your eyes glaze over at the mere mention of it?...
Jun 25, 20183 min read
Effective Associations: Make Yours Hit The Mark
I’ve spent a lot of time working with association leaders, and I’ve come to know what works and doesn’t to grow membership and sustain...
Jun 25, 20183 min read
Why Your Association Needs A Mobile Marketing Strategy
If your association is looking for innovative ways to connect with members and engage new audiences, mobile marketing–or mobile in...
Jun 25, 20184 min read
5 Simple Steps To Engage Members With Video
In January 2011, Newsweek came up with a list American Dying Cities , subtitled “Cities with bleak futures ahead.” Leading off that list...
Jun 25, 20182 min read
Recognizing Membership Success: Examples From Ontario Library Association
In September 2011, I had the pleasure of meeting Beckie MacDonald, M.L.I.S at the CSAE (Canadian Society of Association Executives)...
Jun 25, 20183 min read
4 Membership Marketing Trends Your Association Can’t Afford To Miss
In a time where a new social media platform seems to explode every month, and business professionals spend more time on their smartphones...
Jun 25, 20182 min read
Is Your Association’s Culture Helping Or Hurting Member Recruitment And Retention?
As an association executive, you may have the power to change your association’s mission with the stroke of a pen. And you may be able to...
Jun 25, 20182 min read
Is Your Association’s Culture Helping Or Hurting Member Recruitment And Retention?
As an association executive, you may have the power to change your association’s mission with the stroke of a pen. And you may have the...
Jun 25, 20182 min read
Creating Positive Culture For Your Association
Culture is not some inanimate object to scoff at or neglect. Fueled by economic decline, rapidly changing technology, and demographic...