XYZ University Blog

Greenfield Services just released their 2013 Pulse Report based on a survey of 173 association managers, leaders and executives across...

In the first of two guest posts, we caught up with association professional and chair of the MemberWise Network, Richard Gott. By day he...

We are living in an information age. I’ve got more professional news and information delivered to my inbox every day than I can keep up...

It’s happened to all of us. You are wrapping up for the day, but you just get approached by your boss with an urgent request to search...

Your website is more than just the voice of your membership association. If you’re not using your site to bring your members closer,...

The following is an abridged version of an interview with XYZ University CEO Sarah Sladek that first appeared in VM magazine. Jeanne...

It’s a new day in the association meetings industry. For the most part, gone are the 5-day gatherings, full-day presentations and...

Membership is about the value, what the experience of belonging, offers. To recruit members, associations need to focus on the value when...

Being a Gen Y, I can personally attest to my generation’s dislike of being sold to. I dislike sales so much I chose a career path to...

Just about every association executive I have spoken with is always looking for a better way to sustain and increase their engagement...

According to research by Pew Internet, 55% of U.S. adult cell phone owners use their mobile phones to access the internet, nearly double...

When you’re interacting with prospective new members, you need to have a convincing pitch. I’m sure you’ve all heard some bad ones. I...

Last time we were together, we discussed the disconnect between Baby Boomer centric Associations and Gen X and Gen Y membership recruits....

This post is part of XYZ University’s “Next Generation Association” blog series, highlighting associations around the country who are...

In 1965, 75 percent of all physicians belonged to the American Medical Association. Today less than 25 percent do. This decline can be...

The staff and volunteer leadership of today’s professional associations are faced with two related realities. One, Generation Y is on the...

This blog was written to help organizations better understand why they are challenged with differing generational demographics. Our...

I recently learned that a Baby Boomer turns 65 years of age every 7 seconds in the United States. Up until now, Baby Boomers have been...

How many readers of this blog get emails from various organizations inviting you to an upcoming conference or event? Or, as an...

What do you suppose was the first thing I did when considering whether or not to join a professional organization? I asked current...