Segmentation Recommendations For Membership Associations
I belong to a few membership-based organizations and nothing frustrates me more than getting too many emails from them. Often, they are...
Jun 26, 20183 min read
Gen Y Is Simple
Engaging Gen Y (i.e. Millennials) is one of the hottest topics in Corporate America. From Google to Amazon, engaging Gen Y seems to be...
Jun 26, 20183 min read
Is Your Website Bringing Your Members Closer Or Pushing Them Away?
Your website is more than just the voice of your membership association. If you’re not using your site to bring your members closer,...
Jun 26, 20182 min read
Happy Together: The Value Gen X And Y Bring To Your Association
Last time we were together, we discussed the disconnect between Baby Boomer centric Associations and Gen X and Gen Y membership recruits....
Jun 26, 20182 min read
Leverage Your Assets: Stem The Tide Of Declining Membership
The staff and volunteer leadership of today’s professional associations are faced with two related realities. One, Generation Y is on the...
Jun 26, 20184 min read
Recruiting Members: Reach Them Where They Are
I recently learned that a Baby Boomer turns 65 years of age every 7 seconds in the United States. Up until now, Baby Boomers have been...
Jun 26, 20182 min read
The World Will Be Saved By The Western Woman
When the Dalai Lama famously spoke those words, he prefaced them with a warning that “some people may call me a feminist.” (As if that...
Jun 26, 20183 min read
Women Were Raised To Be Nice. So What?
It’s been said that men view business as a sport and women view business as a picnic. In other words, men want to win while women want to...
Jun 26, 20182 min read
Diversifying Your Association’s Membership: Know The Answers Before You Begin
These days, many associations are looking to diversify their membership in order to survive. Diversification into additional markets...
Jun 26, 20183 min read