Jun 25, 20185 min read
Prolonged Retirements Could Become America’s Worst Nightmare
In November, Wells Fargo released the results of its seventh annual Retirement Survey which found for many middle class Americans, 80 is...
Jun 25, 20182 min read
Which Generation Works The Hardest?
Last week I spoke at a corporate event where younger generations were getting a tongue-lashing from their Baby Boomer counterparts. The...
Jun 25, 20184 min read
The Big Global Crack Up: Generational Shift Causes Economic And Political Shake-Down
Remember when associations and other membership organizations, like Rotary and chambers of commerce, enjoyed a lock on their markets? The...
Jun 25, 20183 min read
Post 9-11 Generation Gets An Introduction To Osama Bin Laden
On September 11, 2001, shortly after I walked into work in downtown Minneapolis my boss made an annoucement: terrorists have attacked The...
Jun 25, 20182 min read
Generations Working Together For A Change
In my work with generations, I’ve heard so much about how employers fear change, even loath change. Well, maybe they haven’t described it...
Jun 25, 20183 min read
The Entrepreneur In Your (Parents’) Basement
We all know one. You know, the recent (or not so recent) college grad living in his or her parents’ basement. Maybe it’s your cousin with...
Jun 25, 20181 min read
Generation Z, Brands, And Advertising
It’s time to move on from Gen Y. Gen Z are the new breed of consumers. They are in their teens, digital natives, lovers of advertising...
Jun 25, 20182 min read
Newspapers Suffering From Generational Divide
As a former newspaper reporter and editor, I am observing with great interest the closure of city newspapers. Last week, the 146-year-old...
Jun 25, 20183 min read
Downsizing With Dignity – And Perks!
In November 2008, the Victaulic pipe plant laid off nearly 260 workers. After the workers were laid off, the United Steelworkers union...
Jun 25, 20182 min read
A Gen Yer Joins The Conversation.
My name is Katie Konrath and I’m a member of Generation Y. Since Sarah is going to be launching some very interesting new initiatives in...
Jun 25, 20182 min read
Limelight Aligns With Monarch To Help Companies Leverage Their Talent
I am pleased to announce that Limelight Generations has formed an alliance with Monarch Leadership. Our companies share a common mission...
Jun 25, 20183 min read
Inauguration Symbolizes The End Of The Boomer Era
Generational change. A passing of the torch. A recent Associated Press article points out these terms have been thrown around with...
Jun 25, 20184 min read
Generation Z: Young, Wired, Smart, And Sassy Consumers
Much attention has been given to Generations X and Y, the current teen and young adult population ranging in ages from 13 to 43, who...
Jun 25, 20182 min read
Age Doesn’t Matter
It never fails. Wherever I go, whomever I’m speaking to, someone thinks Generations X and Y are a hopeless bunch of saps. Just recently I...
Jun 25, 20183 min read
Marketing To X And Y: How To Reach The Next Generation Of Consumers
How do you reach an audience that can choose their own music without listening to a commercial radio station, can block outsiders from...
Jun 25, 20184 min read
Boomers: Peace Or Pandemonium At Work?
Watch out below! Just when we thought the workplace was free from intolerance, today’s young professionals are bumping into age...
Jun 25, 20183 min read
Ready or Not, Here We Come
A global survey of Gen Zs uncovers insights about how this new generation is going to shake up the way we work, learn, and communicate....
Jun 25, 20185 min read
Not Another Millennial Generation: 6 Ways Gen Z Will Disrupt the Workplace
Millennials brought changes to the work environment and marketplace. Get ready to adjust again and figure out how to balance different...
Jun 25, 20182 min read
Gen Z’s Love Affair With Sports
The obsession around sports is evident among multiple generations. Perhaps it’s the intergenerational relationships it fosters. Or with...
Jun 25, 20182 min read
We Want Change: Why Our Activism Shouldn’t Surprise You
Generation Z was born into an era of disruption and escalating change and has tools to easily amplify messages and organize resources. We...