XYZ University Blog

Take a look at any teen Web site and you’ll see that it takes a lot of bells and whistles to attract Generation Y—the age group that has...

A recent poll reveals that banks’ most loyal customers are their oldest customers. While Generations X and Y are the retail banking...

Each generation has its own language. The Baby Boomers introduced the concept of cool and numerous variations of the word including fab,...

It never fails. Wherever I go, whomever I’m speaking to, someone thinks Generations X and Y are a hopeless bunch of saps. Just recently I...

Ah, summer. Here in Minnesota, summer is a highly anticipated event for the fun in the sun, barbeques, and the vacation time it brings....

Generations X and Y are savvy and skeptical consumers. I know this as a fellow Xer and as the CEO of a generational marketing company. We...

I was interviewed for a story on National Public Radio’s Marketplace about nostalgia marketing and entertainment last week. Click on the...

The job market was grim during the mid-1990s when I graduated from college. At my first job, I was barely making minimum wage working as...

How do you reach an audience that can choose their own music without listening to a commercial radio station, can block outsiders from...

Let’s pretend for a moment that you are a talent agent sitting across the table from a famous rock star. Let’s pretend it’s Elvis. Every...

Watch out below! Just when we thought the workplace was free from intolerance, today’s young professionals are bumping into age...

I’ve read about it and listened to business executives gripe about it, but I’ve never experienced it myself until now. Yes, Virginia....

We’re eight years in to the 21st century. Can association marketing pros finally get with the times? If you’re frustrated with...

I watched the televised coverage of the Iowa caucus with great interest, not only because I grew up in the state, but also from a...

On New Year’s Eve, my husband surprised me with dinner at one of the classiest restaurants in downtown Minneapolis. Upon our arrival, we...

In the 1990s, REM wrote a popular song that exclaimed, “It’s the end of the world as we know it, and I feel fine!”I can’t think of a...

Build employee fandom with Millennial employees by creating positive experiences in the workplace consisting of engagement and learning...

Engaging and retaining Millennial members and workers means shedding Industrial Era thinking and offering flexibility. Here are three...

Ridding the workplace of unhelpful generational stereotypes will create a more cohesive, efficient, and happier environment, but with...

Failure. Being overlooked. Change. Three fears held by different generations damage and often lead to inaccurate stereotypes. There’s an...