XYZ University Blog

Aug 133 min read

AI Won’t Save Your Association! | The REAL Fix for Membership Growth

I have a new book out! MemberShift: Why Members Leave and The Strategies Proven to Bring Them Back is a must-read for all who are...

Aug 134 min read

Cheers to Commitment! Avoiding 'Hold My Beer' Leadership

I have a new book out! MemberShift: Why Members Leave and The Strategies Proven to Bring Them Back is a must-read for all who are...

Aug 132 min read

Crisis Happens! How to be an Umbrella for your Members

I have a new book out! MemberShift: Why Members Leave and The Strategies Proven to Bring Them Back is a must-read for all who are...

Aug 133 min read

I Was Invited To The White House!! Why Invitations Work

I have a new book out! MemberShift: Why Members Leave and The Strategies Proven to Bring Them Back is a must-read for all who are...

Aug 133 min read

MemberShift: Why Membership Declines & How to Bring Them Back

Welcome to the Membership IQ, where you go to get smart about membership. Decline in association membership made national headlines for...

Aug 122 min read

The Greater Good in Membership

I have a new book out! MemberShift: Why Members Leave and The Strategies Proven to Bring Them Back is a must-read for all who are...

Mar 6, 20233 min read

Answering Your Membership Questions #1

🎤 Engagement, value propositions, decline, oh my! I’m receiving more questions than ever about #membership so I’ve started doing...

Sep 13, 20224 min read

Modernizing Your Mentality: Advocacy and Superheroes

A common motif in pop culture today is that of the superhero. Growing up, comic books were coveted by my peers, and today, many of those...

Aug 18, 20224 min read

Elevate And Appreciate: Creating The Perfect Membership Experience

I recently returned from a long overdue vacation to Hawaii that had been planned for almost two years (thank you, pandemic!). If you’ve...

Aug 5, 20224 min read

Acing Your Association’s Succession Plan

For as long as I can remember, tennis has been one of my favorite sports. I played from an early age and eventually taught lessons during...

Jun 28, 20223 min read

Strategies for Shifts: How Your Association Can Tackle Change

June is in full swing which means school is out for the summer! I have two daughters in college, both of whom recently returned home from...

Jun 11, 20223 min read

Steering Your Association Towards a Successful Future

As a leader of your organization, you want to create a thriving membership community. The road to success, however, can often be riddled...

Jun 2, 20223 min read

Cultivate Community For Your Members

Our company is celebrating twenty years in business this month! Over the past two decades, we have had the opportunity to work with...

May 20, 20222 min read

Strengthen Your Membership Momentum

During the pandemic, virtual exercise programs became immensely popular, and from time to time, I’ll throw on my sneakers and press play....

Apr 25, 20223 min read

It’s Time for Your Association to Leave the Past…in the Past!

I was going through family photos the other day and came across several pictures of my grandmother. She embodied glamour and never failed...

Apr 18, 20223 min read

Help Your Hive Thrive

Spring is officially in full swing, and with the turning of the seasons comes new growth and…bees! As the flowers bloom, bees swarm in to...

Apr 15, 20224 min read

Is Your Board in a Downtrend? Bend!

Before you read any further, I’d like you to picture a rubber band and a ruler – an odd request, I know, but I promise I’m going...

Mar 22, 20223 min read

The Membership Tricks That Work Like Magic

We’ve all witnessed a magic trick at one point or another in our lives. Whether it’s a card trick, a rabbit being pulled out of a hat, or...

Mar 15, 20224 min read

Convincing NextGen Members to Binge on Your Organization

Take a moment to think about your favorite television show. What genre does it fall under? What is it about the show that keeps drawing...

Feb 11, 20223 min read

A Recipe for Great Culture

A great recipe is one that uses quality ingredients, is made with special care, and loved by all who are gathered to try it. It may be an...

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