XYZ University Blog

I have a new book out! MemberShift: Why Members Leave and The Strategies Proven to Bring Them Back  is a must-read for all who are...

I have a new book out! MemberShift: Why Members Leave and The Strategies Proven to Bring Them Back  is a must-read for all who are...

I have a new book out! MemberShift: Why Members Leave and The Strategies Proven to Bring Them Back  is a must-read for all who are...

I have a new book out! MemberShift: Why Members Leave and The Strategies Proven to Bring Them Back  is a must-read for all who are...

Welcome to the Membership IQ, where you go to get smart about membership.   Decline in association membership made national headlines for...

I have a new book out! MemberShift: Why Members Leave and The Strategies Proven to Bring Them Back  is a must-read for all who are...

🎤 Engagement, value propositions, decline, oh my! I’m receiving more questions than ever about #membership so I’ve started doing...

A common motif in pop culture today is that of the superhero. Growing up, comic books were coveted by my peers, and today, many of those...

I recently returned from a long overdue vacation to Hawaii that had been planned for almost two years (thank you, pandemic!). If you’ve...

For as long as I can remember, tennis has been one of my favorite sports. I played from an early age and eventually taught lessons during...

June is in full swing which means school is out for the summer! I have two daughters in college, both of whom recently returned home from...

As a leader of your organization, you want to create a thriving membership community. The road to success, however, can often be riddled...

Our company is celebrating twenty years in business this month! Over the past two decades, we have had the opportunity to work with...

During the pandemic, virtual exercise programs became immensely popular, and from time to time, I’ll throw on my sneakers and press play....

I was going through family photos the other day and came across several pictures of my grandmother. She embodied glamour and never failed...

Spring is officially in full swing, and with the turning of the seasons comes new growth and…bees! As the flowers bloom, bees swarm in to...

Before you read any further, I’d like you to picture a rubber band and a ruler – an odd request, I know, but I promise I’m going...

We’ve all witnessed a magic trick at one point or another in our lives. Whether it’s a card trick, a rabbit being pulled out of a hat, or...

Take a moment to think about your favorite television show. What genre does it fall under? What is it about the show that keeps drawing...

A great recipe is one that uses quality ingredients, is made with special care, and loved by all who are gathered to try it. It may be an...