Engage Generations X, Y, and Z
Last week, XYZ University hosted a workshop for membership associations on how to increase ROI. Now, more than ever, associations need to be able to prove beyond a shadow of a doubt that membership provides a return on investment to their members. Demographic shifts, changes in technology, and a declining economy have merged to create a [...]
Welcome to XYZ University, the first generation-specific networking and learning community for association executives! XYZ University features the latest information on how to succession plan and effectively recruit and retain younger members to your association. Why is this important? Because: The vast majority of associations are supported and sustained by Baby Boomers (ages 45 and [...]
