Engage Generations X, Y, and Z
Last week, XYZ University hosted a workshop for membership associations on how to increase ROI. Now, more than ever, associations need to be able to prove beyond a shadow of a doubt that membership provides a return on investment to their members. Demographic shifts, changes in technology, and a declining economy have merged to create a [...]
Recruiting younger members is essential to the future of associations if they are going to remain vibrant and relevant and sustain. With Generation Y (ages 14-26) comprising the majority of the workforce as early as 2011, associations are experiencing a demographic shift unprecedented at any other time in history. As a result, associations are challenged [...]
