The era when associations could count on members joining and renewing, has passed. Membership is not dead as author Sarah Sladek argues in The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century (2011). But you do need to change your thinking and your models to adapt to the way participation is changing.
“[Sarah Sladek's] book, ‘The End of Membership As We Know It,’ is the bomb. [It is] a must read for every CEO, membership person and plenty of Board leaders.” – B.H., The NonProfit Center, via ASAE discussion board
Generations X and Y are changing the way our world works because what’s worked in the past isn’t working for them. Rock Stars Incorporated: Hiring the High Performance High Maintenance Hotshots Half Your Age (2008) provides valuable insight on how to manage, motivate, and market to these rising stars.
“This book is an insightful wake-up call for employers. While many organizations know there is a coming labor shortage, they have not yet taken steps to recruit and retain future leaders.” – L. H., The Employers Association
“I just read [Sarah's] book this weekend on the “End of Membership” and enjoyed it very much! I think it’s a must-read and there are a number of board executives that should read it!” – Gustav Plato, iiGrowth
The New Recruit: What Your Association Needs to Know About X, Y, & Z (2007) was one of the first books to address the generation gap in membership associations. It brings to light the challenges that Boomer-centric associations are experiencing and viable solutions to successfully recruit and retain younger generations.
“The New Recruit proved to be an excellent resource for our association, as well as each of our membership associations. In fact, we rolled out our Young Professionals group in conjunction with this program and it has proven to be very successful.” – K. G., Midwest Society of Association Executives