Member Marketing

Must-Have Membership

No one knows membership marketing like XYZ University. Members of XYZ University’s team have worked for associations, with associations, and CEO Sarah Sladek has authored two books about associations—including ASAE’s The End of Membership As We Know It. We understand how associations work, how to develop meaningful relationships with members, and how to create a successful strategy for your association’s growth.

Here’s a list of our most requested services. For more information, click here to view a PDF about these and other services.

Marketing & Communications Planning

The process of communicating with and recruiting members involves many moving and equally important parts. Allocate your resources wisely and get the results you need with a marketing plan. XYZ University can create a plan or address any of the following elements:

  • Target your audiences
  • Analyze your competition’s strategies
  • Research your audiences’ preferences and perceptions
  • Shape your brand and core messages to clearly convey a unique value
  • Develop work plan and budget to support goals
  • Execute the plan
  • Evaluate results to ensure continued success.

 

Social Media, Websites and E-Marketing

Facebook, Twitter, QR codes, custom social media sites and landing pages. We strategize, design, and implement all these digital media tools and more. Services include:

  • Develop or analyze your Web presence
  • Design, develop, and promote your digital marketing program
  • Ensure effective use of  every medium
  • Integrate digital platforms with traditional tactics for consistency and results
  • Shape a program that engages each of your key audiences and motivates them to act
  • Track web traffic and SEO for maximum impact.

 

Campaigns and Promotions

Effectively communicating organizational strategy frequently requires a new direction for your marketing and communications strategy. Services include:

  • Launch advocacy, fundraising, or outreach campaigns
  • Position and introduce change – new leadership, product launch, M&A activity, etc.
  • Target a younger audience

 

Brand Evaluation and Identities

Associations rely on relationship-building to grow membership. Your brand is an integral piece of that process, capable of evoking an emotional attachment and a sense of purpose. Services include:

  • Define core values, culture, and messages
  • Create a visual identity
  • Conduct name change viability studies
  • Design web site and marketing materials

 

Membership Marketing Firm of Record

All of your marketing needs are met when you utilize XYZ University’s expertise on a retainer basis. We plan, design, implement, and measure. Think of us as your very own full-time marketing department.  Here are the benefits of taking this route:

  • Leverage the methodology of expert solutions and experienced staff at a fraction of the cost
  • Stay focused on marketing and membership objectives
  • Increase productivity
  • Achieve results and see measurable progress

 

Workshops & Training

Whether you want to build your association’s marketing planning skills, train staff and chapter leaders on social media tools, or tackle a critical campaign launch, XYZ University offers a wide array of custom training services for your association. Clients most often request training sessions and workshops in these areas: