Engage the Next Generation
Generations X (1965-1981), Y (1982-1995), and Z (1996-2012) have very different wants, needs, interests, and expectations about work and life than previous generations — and thus far, very few organizations have been successful at engaging them.
That’s where we come in.
XYZ University is a management consulting firm specializing in creating Next Generation Associations and Next Generation Workplaces.
Our membership and marketing experience, combined with an in-depth knowledge of generations and marketplace trends, gives us the unique advantage to deliver future-focused, strategic advisory services.
With our help, your organization will succeed at creating a relevant organization not only for this generation, but for generations to come.
XYZ University has assisted several associations with the development of strategic plans targeted towards membership growth and engagement among younger generations.
Our success is based on our in-depth knowledge of Generations X, Y, and Z, membership and marketing experience, and a particular ‘recipe’ including in-depth market and membership research, comprehensive operational analysis, and the introduction of new product, event, volunteer, service offerings.
Added benefits:
- Organizational Lifespan Assessment — reveals the number of years an association has left until it ceases to exist.
- Membership Monopoly Building Plan – a one-page plan includes priority objectives which are updated every 90 days to ensure immediate results
- Results Now – Completion of a comprehensive Membership Building Plan within a 6-8 week time frame
- Results WOW! – Our clients average an 8-13.5% increase in membership within 12 months
This strategic leadership retreat is an association turnaround experience designed for boards of directors and association staff who desire no-holds-barred advice in an intimate setting and seek to catapult their association into positions of leadership, growth, and unparalleled success.
Sarah Sladek, author of The End of Membership As We Know It, will direct your association to its fastest, most streamlined path to increased membership and engagement. In the process, key member benefits, marketing strategies, competitive analysis, member values, and priority objectives will be determined.
Your leadership will leave the session reenergized and armed with a customized growth plan for your association unique to your association’s needs, goals, and revenue-generating opportunities.
Membership Marketing
No one knows membership marketing like XYZ University. Members of XYZ University’s team have worked for associations, with associations, and CEO Sarah Sladek has authored two books
about associations—including ASAE’s The End of Membership As We Know It.
Plus, XYZ University uses Next Generation Intelligence to pinpoint innovative strategies to effectively reach, engage, and generate buzz among Generations X, Y, and Z. At XYZ University, your association’s future is always at the forefront of our strategy. Services include:
- Marketing Plan Development and Implementation
- Social Media and E-Marketing
- Website Development
- Membership and Fundraising Campaigns
- Branding Evaluation and Visual Identity Development
- Membership Marketing Training
For more information, click here to Must-Have Marketing Brochure explaining our services.
Executive Roundtables
Every day, 10,000 Baby Boomers retire and by 2015 the youngest workforce will be the largest. What does this mean for the future of your
organization? XYZ hosts Leadership Exchanges for executives and management teams seeking to gain additional insight on how to engage, manage, and stay relevant to the next generation of members, leaders, and clients.
The Leadership Exchange meets over the course of six months and features expert presentations, coach-led roundtables, and access to valuable management resources and customized templates and consulting packages.
For more information on the Next Generation Leadership Exchange for business executives, Next Generation Leadership Exchange. New exchanges are starting up all the time! To join or start a Leadership Exchange, please contact us.
Did you know? XYZ University’s area of expertise is working with membership associations and chambers of commerce on next-generation strategies, but we’ve also worked with meeting planners, theaters, colleges, hospitals, executive search firms, building contractors, and other service providers.
