People + Marketing + Revenue = Sustainability
As more Baby Boomers near retirement, organizations are scrambling to engage the next generation. However, Generations X (1965-1981), Y (1982-1995), and Z (1996-2012) have very different wants, needs, interests, and expectations about work and life than the Boomers.
At the same time, technology is evolving at unprecedented speeds and organizations are recovering from one of the worst economic declines in recent history.
If your organization is concerned about its future sustainability, look no further. XYZ University’s succession planning strategies help organizations bridge generation gaps and talent gaps. With our Next Generation Intelligence, your organization will succeed at creating a sustainable, profitable, relevant organization for generations to come.
People Planning
First, we identify an organization’s turnover time – the year when the number of retirees outpaces the ability to engage the next generation of members, volunteers, leaders, or employees. (Turnover is imminent – and with 330 people turning 65 every hour in the United States alone, it’s rapidly approaching!)
Then we combine our expertise with research and focus groups to develop a comprehensive people-plan featuring valuable insight, customized strategies, and actions steps to successfully recruit, retain, and engage the next generation of people into your organization.
Now more than ever there is a critical need to grow and develop the next generation of leaders. Within the next five to 10 years, 50% of the CEOs in major organizations will retire. By comparison, the replacement pool for picking the next generation of leaders is incredibly small.
XYZ University provides customized leadership development programs coupled with organizational team-building and talent management strategies. As a result of this comprehensive approach, younger generations will gain valuable leadership skills and productive teams and boards of directors that celebrate collaboration and inspire leadership will be established. Build a bench of leaders and benefit from improved productivity, retention, and engagement.
XYZ University offers a unique advantage to our clients because our knowledge and expertise encompasses both the people side of engagement (demographics, talent and leadership development, membership recruitment, etc.) and the marketing and media side of engagement.
So once you have a strategy in place for recruiting, retaining, and relating to your future talent or next generation of members, XYZ University creates and implements a marketing strategy to position your organization as relevant, valuable, and future-focused.
Changes in organizational demographics and models require changes in how an organization generates revenue. XYZ University has helped management teams redefine their organizations to identify new business opportunities and enhance sales productivity and marketing effectiveness.
XYZ’s Next Generation Intelligence combined with our marketing expertise gives us the unique advantage to breathe new life into your sponsorship efforts. We will customize your sponsorship packages and position your organization as future-focused and mission-critical. With our help, your organization will observe a significant boost in revenue.
Did you know?
XYZ University’s area of expertise is working with membership associations and chambers of commerce on next-generation strategies, but we’ve also worked with meeting planners, theaters, colleges, hospitals, executive search firms, building contractors, and other service providers.
For more information, please contact us.
