Engage Generations X, Y, and Z
As social media continues to evolve companies, associations and brands are searching for ways to connect with their employees, members and target markets–and vice versa–employees, members and consumers are using social media to connect, communicate and correspond with their employers, associations, brands and celebrities. Younger generations are no exception. Twitter as a growing platform Twitter [...]
What does it take to change the world? Governments? Businesses? Communities? Humanity is complex. We live in a world with endless beauty, yet there is also undeniable evil. War. Poverty. Pollution. Violence. It’s not easy to change the world, but something amazing is about to happen. There’s a shift on the horizon — a very [...]
This is the first in a series of blog posts around the topic of “Advocacy and Associations” that XYZ University will publish during the month of November. Election day. It’s a big day. Did you vote? No matter your political party views, election time always brings about a fascinating array of political ads, supporters, phone [...]
This post is part 1 of 2 related to workplace evolution. Remember when doctors smoked at the office? You don’t have to watch Mad Men to appreciate how much the workplace has evolved in the last 50 years. Right now we have three generations–Boomers, Gen X and Millenials–in the workforce with varying needs and expectations, [...]
On September 11, 2001, shortly after I walked into work in downtown Minneapolis my boss made an annoucement: terrorists have attacked The World Trade Center in New York City. I clearly remember her telling us to leave work immediately. “Go home and be with your loved ones,” she said. “I believe our nation will be going to war today.” [...]
A few months ago I started using Twitter. Well, that may be a slight exaggeration. I created a profile and I tweeted a few times, but I really struggled to understand the concept or even really like it. I decided that my journalism background was making it difficult for me to transition into the world [...]
It’s time to move on from Gen Y. Gen Z are the new breed of consumers. They are in their teens, digital natives, lovers of advertising and most importantly, they know you are trying to sell them something. The data behind this presentation is taken from a Habbo Australia online survey conducted in April 2009. [...]
Generational change. A passing of the torch. A recent Associated Press article points out these terms have been thrown around with frequency as the moment nears for Barack Obama to take the oath of presidential office. And there's also been numerous references to Obama's relatively young age — at 47, he's tied for fifth place [...]
In the mid-1990s, I worked at a company that introduced a collaborative e-mail station for staff to share on a single computer. I remember how afraid management was to allow e-mail access to everyone. Management warned us that e-mail was a dangerous privelige and the information could just as easily end up in a black [...]
Much attention has been given to Generations X and Y, the current teen and young adult population ranging in ages from 13 to 43, who entered the world with substantially different wants, needs, values, and interests than their Baby Boomer and older predecessors. But what generation will come next, and how are they likely to [...]
