Engage Generations X, Y, and Z
When you’re interacting with prospective new members, you need to have a convincing pitch. I’m sure you’ve all heard some bad ones. I know I have. The last association I didn’t join didn’t have a pitch; I’m not even sure they had a purpose. If they did, they weren’t communicating it to me, and I certainly wasn’t buying. Naturally, a good pitch includes a [...]
Last time we were together, we discussed the disconnect between Baby Boomer centric Associations and Gen X and Gen Y membership recruits. Mainly, X and Y are not joining Baby Boomer centric associations. All is not lost, however. When it comes to relating to X and Y, we don’t have to abandon ship. X and [...]
I recently learned that a Baby Boomer turns 65 years of age every 7 seconds in the United States. Up until now, Baby Boomers have been the majority and been able to successfully provide associations with a continuous pipeline of members. Unfortunately, with the shift in generational demographics, that is no longer the case. I [...]
Paul McCartney must have been thinking about dealing with Generation X and Y when he sang ‘Yesterday, all my problems seemed so far away. Now it looks as though they’re here to stay.’ Yesterday, Baby Boomers ran membership associations and recruited Baby Boomers as members. The culture of the association, the processes of the association, [...]
There’s nothing more time-consuming or costly than losing talent. Extra work is pushed off to the remaining employees, and anxiety sets in of whether or not you’ll find a solid candidate to fill the position. What’s even more frustrating is when recent hires switch positions or leave the company altogether, within two years. And given [...]
Ever have one of those moments when you realize it’s a generational difference that’s causing you frustration? I had one recently with my mother-in-law. I could barely sit through the story she told me about how she repeatedly scours the stores looking for a specific fondue pot she broke years ago. “Why not just order it on [...]
This is the final entry in a series of blog posts around the topic of “Advocacy and Associations” that XYZ University published during the months of November/December. With all the recent posts about associations and the struggle with advocacy, you might be wondering if it’s a lost cause for your association. Associations expend a lot of [...]
What does it take to change the world? Governments? Businesses? Communities? Humanity is complex. We live in a world with endless beauty, yet there is also undeniable evil. War. Poverty. Pollution. Violence. It’s not easy to change the world, but something amazing is about to happen. There’s a shift on the horizon — a very [...]
This is the third in a series of blog posts around the topic of “Advocacy and Associations” that XYZ University will publish during the month of November. Here at XYZ University, we recently conducted a study of more than 125 association executives to gather insight on the state of advocacy in associations. In our survey, [...]
This is the second in a series of blog posts around the topic of “Advocacy and Associations” that XYZ University will publish during the month of November. Luckily, by now, the robocalls have stopped and I’m sure you’ve all gotten out and voted. I doubt anyone is missing the relentless television and Web ads promoting one or [...]
