Engage Generations X, Y, and Z
You aren’t even sure you want to hire those lazy Millennials, so why should you worry about keeping them productive? Well, Millenials are going to be 75% of the workforce by 2025. So, the truth is, if you aren’t recruiting and engaging with Gen Y, you won’t have to worry about keeping them at all. [...]
Membership marketing–the process of acquiring, engaging and retaining members–is the cornerstone for associations. It’s also a very challenging task. Now is the time to think about your goals and what you want–what you need–your association to look like in the coming years. Will you be able to sustain your current membership goals? Do you need [...]
You can probably think of a few companies with really great work culture. It’s easy because people are talking about them. Creating a unique and positive work culture goes a long way in recruiting and keeping employees, engaged, productive and likely to stick around for years. Bottom line, your organization will be more successful. According [...]
FACT: In the wake of the Great Recession, some Baby Boomers are delaying retirement, hoping that a few extra years of work will help them replenish nest eggs devastated by the economic downturn. MYTH: Delayed retirements have become the norm and severe labor shortages are no longer a concern. With all the hulabaloo in the [...]
Association TRENDS released a snapshot of the current demographic state of associations at the beginning of February 2012. Comparing data from the 2011 and 2012 National Trade and Professional Association directories, Association TRENDS found significant changes in associations by industry as well as an increase in association headquarters across the majority of the United States. [...]
This is part 2 in the series of posts on workplace evolution. I may be a Millenial, but I’m not too young to remember The A-Team. The best thing about the A-Team was that each member was so different and brought a unique talent. There was no B-squad; they could do it all. As Gen [...]
This post is part 1 of 2 related to workplace evolution. Remember when doctors smoked at the office? You don’t have to watch Mad Men to appreciate how much the workplace has evolved in the last 50 years. Right now we have three generations–Boomers, Gen X and Millenials–in the workforce with varying needs and expectations, [...]
In November, Wells Fargo released the results of its seventh annual Retirement Survey which found for many middle class Americans, 80 is the new 65 when it comes to retirement. According to the survey, a quarter (25%) of middle class Americans say they will need to work until at least age 80 to live comfortably in retirement. [...]
Generation X, the 48 million Americans born between 1965 and 1981, have become accustomed to being invisible –but no company can afford to ignore them now. Unfortunately, most companies haven’t come to this realization yet. Sanwiched between two behemoth, ego-centric generations, Generation X has become the Jan Brady of the workforce. Since they entered the workforce, Xers [...]
A colleague of mine recently shared a story with me of a Gen Y employee who showed up for work in ‘Daisy Dukes’ – extremely short shorts. Outraged, she pulled the new hire into her office and asked her why she was wearing such inappropriate work attire. Confused and somewhat alarmed, the Gen Y shrugged her [...]
