Engage Generations X, Y, and Z
The Millennials (a.k.a. Generation Y, Digital Natives and Echo Boomers) have arrived with a very different work agenda than preceding generations. Prepared to stay with their employer for 2-5 years, their average tenure is only 1.5 years according to the Department of Labor. With 75 million Millenials entering the workforce, employers must understand this disconnect [...]
Picture a picnic blanket, laid out beautifully on the green grass set with a wooden picnic basket and plates, napkins, and delicious food on display. Now picture someone coming up to your glorious picnic and yanking the blanket out from underneath it all. You stand there, watching everything come crashing down in complete disarray. Well [...]
You’ve heard of Twitter. You may even use Twitter. But do you know how effective Twitter can be in engaging with a specific audience? I’m not writing this post to give you stats and industry trends. I’m writing this post to give you actionable steps to engage Gen Y using Twitter. Interested? Read on! You [...]
As an association executive, you may have the power to change your association’s mission with the stroke of a pen. And you may have the ability to hire, fire, promote and demote people with relatively little effort.
But changing an entrenched culture is the toughest task you will face. To do so, you must win the hearts and minds of your staff and membership, and that requires a great deal of effort and persuasion.
Culture is not some inanimate object to scoff at or neglect. Fueled by economic decline, rapidly changing technology, and demographic shifts, culture is more powerful than ever. Here are a few tips for creating a positive culture for your association: Gain support. Start with people who have considerable influence in the organization. (Note: The board [...]
At XYZ University, our area of expertise is teaching organizations how to engage Generations X, Y, and Z; those skeptical, instant-gratification generations who were raised on technology and credit cards and are often labeled socially inept, entitled slackers. Indeed, these generations are different from the generations that have come before them. They are moving to [...]
As part of the Millennial generation, we make up a quarter of America’s population. Many of us are pursuing higher education in fields that our parents never knew existed. Being that we are the most educated generation in history, it’s safe to say we should be creating our own milestones. However, the smooth sailing has passed. With [...]
Millennials are hard workers and you’ll want to recruit them for a number of reasons. So, what’s the best way to do that? Give them what they want, of course. Let’s take a look at where they are now and why that matters for how they get through your doors later: Generation Y is on [...]
An excerpt from Sarah Sladek‘s “The End of Membership As We Know It?” article in the January 2012 issue of Association News. For most associations, 1946 to 2000 were standout years. With the active support of the baby boomers–the largest generation in American history–membership associations thrived. Yet, as the saying goes, what goes up must [...]
Today, “special” doesn’t cut it I recently read a 2011 opinion piece from the New York Times entitled “Boomer Parent’s Lament”. The writer of the piece, Timothy Egan, despairs at the future for those who, like me, are members of Generation Y. In today’s harsh economic climate, many of my peers are burdened with heavy [...]
