Engage Generations X, Y, and Z
According to research by Pew Internet, 55% of U.S. adult cell phone owners use their mobile phones to access the internet, nearly double the rate from three years ago. And 31% of American adults own a tablet computer. This means that more than half of your members may interact with your association while they’re on the [...]
When you’re interacting with prospective new members, you need to have a convincing pitch. I’m sure you’ve all heard some bad ones. I know I have. The last association I didn’t join didn’t have a pitch; I’m not even sure they had a purpose. If they did, they weren’t communicating it to me, and I certainly wasn’t buying. Naturally, a good pitch includes a [...]
Gen Y does not want to be sold to. But, that does not mean they don’t want to buy things. Quite the opposite, in fact. This generation spends $200 billion annually. Millennials not only want to buy things they feel good about, they want to talk about them, tell others to buy them too. You [...]
Last time we were together, we discussed the disconnect between Baby Boomer centric Associations and Gen X and Gen Y membership recruits. Mainly, X and Y are not joining Baby Boomer centric associations. All is not lost, however. When it comes to relating to X and Y, we don’t have to abandon ship. X and [...]
This post is part of XYZ University’s “Next Generation Association” blog series, highlighting associations around the country who are making strides in engaging the next generation of members and leaders. If you would like to nominate an association for our “Next Generation Association” series, please contact Melissa Harrison. Choose Chicago is the official sales and [...]
“Strive not to be a success, but rather to be of value.” – Albert Einstein In 1965, 75 percent of all physicians belonged to the American Medical Association. Today less than 25 percent do. This decline can be attributed to six major issues: technology, generational differences, value expectations, market structure, competition, and time constraints. In [...]
The Problem The staff and volunteer leadership of today’s professional associations are faced with two related realities. One, Generation Y is on the cusp of taking over from the Boomers as the most significant cohort in the economy, making them the future of membership. And, two, there has been a slow and steady decline in [...]
I recently learned that a Baby Boomer turns 65 years of age every 7 seconds in the United States. Up until now, Baby Boomers have been the majority and been able to successfully provide associations with a continuous pipeline of members. Unfortunately, with the shift in generational demographics, that is no longer the case. I [...]
Did you hear about the guy who outsourced his job to China so he could spend time at his desk watching cat videos and keeping up with Facebook? There are a lot of things to say about this, but my first thought is, “Now there’s a guy who could be working from home.” If the work [...]
How many readers of this blog get emails from various organizations inviting you to an upcoming conference or event? Or, as an association executive, how many times have you used your non-member list to promote attendance registration for one of your educational opportunities? When was the last time your list was tidied up? I get [...]
