Engage Generations X, Y, and Z
Meagan Rockett is Director, Client Solutions with Greenfield Services, Inc. She works closely with professional and trade associations in consulting and implementing unique strategies to increase all aspects of member engagement.
How many readers of this blog get emails from various organizations inviting you to an upcoming conference or event? Or, as an association executive, how many times have you used your non-member list to promote attendance registration for one of your educational opportunities? When was the last time your list was tidied up? I get [...]
We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. And, if as a result, you’re unintentionally “ignoring” your current [...]
These days, many associations are looking to diversify their membership in order to survive. Diversification into additional markets outside your association’s original industry may provide some advantages—increased revenue from membership dues, additional outreach into other communities, increased sponsorship or exhibitor revenue opportunities—but also bring about the “cons.” Before taking the leap into a more diversified [...]
In the world of online marketing, two statistics tell you a lot about the effectiveness of an email: the percentage of recipients who open it, and the percentage of those who click through to explore at least one of the links. Last year, I got a great response for a blog post on the types of emails [...]
In September 2011, I had the pleasure of meeting Beckie MacDonald, M.L.I.S at the CSAE (Canadian Society of Association Executives) National Conference & Tradeshow in Saskatoon, SK. Over several subsequent conversations, Beckie shared with me how their association’s engagement, in terms of attendance at events, paying memberships, etc., is on the rise. This certainly piqued [...]
