Engage Generations X, Y, and Z
Kathy McFadden has more than 26 years in association management, 18 of which were spent as an executive director. Kathy has been a business owner for eight years and, in tandem with owning her own business, she has spent the last year as business development for the United States with XRiver Technologies LLC (MembersSpeak).
Fighting for members. It is a common theme that every association is facing in this day and age. Having had a 26 year career in the association industry, I can tell you that finding members is really not a new a subject to the industry. What is different is how we find them and how [...]
