Hank Berkowitz interviewed association leaders and experts about membership in a recent post for Association Advisor. In particular, whether or not younger generations see the word “join” differently than Boomers do.
During her interview for the piece, Sarah Sladek stated that “younger people HATE to be sold to. They’ll investigate you online and with their peers before they commit to meeting you in person. And they want a grassroots experience. They’re leery of paying to join a community when so many communities they belong to are free.” Read full article here.