If this is where you want your organization to be, XYZ University will get you there.
XYZ University is a future-focused company. Part marketing firm, part next-generation research and consulting firm, XYZ U is unlike any other company out there.
We’re constantly thinking about what’s next. More importantly, we’re thinking about who is next.
From large corporations to niche associations, we’ve helped organizations worldwide engage talent, grow membership, and seize market share among Generations X, Y, and Z.
In other words, we’re the antidote for brain drains and retirement waves.
Welcome to XYZ University. Your future is here.
April 22, 2013
March 18, 2013
Getting Gen Y to Buy
The largest generation in history—the Millennials—is at your fingertips, but has a keen ability to slip through them with ease. “Getting Gen Y to Buy” takes you into the mind of the Millennial consumer and features the top 8 items Gen Y won’t buy and four marketing focuses to keep in mind when selling to Generation Y.
America’s Aging Workforce Crisis
Our challenges ranged from declining membership numbers and retention rates to generational differences among members. Thanks to XYZ University’s insight into the attributes and attitudes of Generations X and Y, as well as their organizational management acumen, we were able to implement some very significant changes within our organization. — Teresa Foster-Welch, National Athletic Trainers Association
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