XYZ University

Engage Generations X, Y, and Z

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Ahead of the curve. Relevant. Valuable. Engaging.

If this is where you want your organization to be, XYZ University will get you there.

XYZ University is a future-focused company. Part marketing firm, part next-generation research and consulting firm, XYZ U is unlike any other company out there.

We’re constantly thinking about what’s next. More importantly, we’re thinking about who is next.

From large corporations to niche associations, we’ve helped organizations worldwide engage talent, grow membership, and seize market share among Generations X, Y, and Z.

In other words, we’re the antidote for brain drains and retirement waves.

Welcome to XYZ University. Your future is here.

News

PCMA spotlights Sarah Sladek for her upcoming PCMA Education Conference presentation

Sarah Sladek authors guest post for ASAE Acronym blog “Neglecting a Big Slice of Potential Membership”

“The End of Membership As We Know It” receives great reviews from The Canadian Chamber of Commerce

Sarah Sladek chosen to present opening session at 2012 ASAE conference: The Center for Association Leadership

XYZ University CEO named to Girl Scouts’ Board of Directors: Girl Scouts River Valleys

“The End of Membership as We Know It” hits ASAE best-seller list: The Center for Association Leadership

Downloads

New Generation, New Politics:
Democracy Depends On It

A downloadable PDF report examining the future of politics in America and why we need to get Generations X and Y involved.

More information

America’s Aging Workforce Crisis

A free PDF report for employers concerned about future success. Report includes recommendations for improving the odds of talent succession.

More information

From the Blog

loyalty

Loyalty? What loyalty?

May 31, 2012 By Hannah McKinnon

ResultsDontEqualTime

Going ROWE: What you need to know about Results Only Workplace Environments

May 29, 2012 By Shannon Neeser

content-marketing-wheel-300x300

4 membership marketing trends your association can’t afford to miss

May 24, 2012 By Melissa Harrison

The Bookshelf

Testimonials

Our challenges ranged from declining membership numbers and retention rates to generational differences among members. Thanks to XYZ University’s insight into the attributes and attitudes of Generations X and Y, as well as their organizational management acumen, we were able to implement some very significant changes within our organization. — Teresa Foster-Welch, National Athletic Trainers Association

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