XYZ University

Engage Generations X, Y, and Z

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Ahead of the curve. Relevant. Valuable. Engaging.

If this is where you want your organization to be, XYZ University will get you there.

XYZ University is a future-focused company. Part marketing firm, part next-generation research and consulting firm, XYZ U is unlike any other company out there.

We’re constantly thinking about what’s next. More importantly, we’re thinking about who is next.

From large corporations to niche associations, we’ve helped organizations worldwide engage talent, grow membership, and seize market share among Generations X, Y, and Z.

In other words, we’re the antidote for brain drains and retirement waves.

Welcome to XYZ University. Your future is here.

Events

XYZ University Events

The Making of a Membership Monopoly
Webinar
February 8, 2012
11:00-12:00 CST
Register

Principal Strategy Day
Minneapolis, MN
February 28, 2012
9:00 a.m.-3:00 p.m.
Register

Downloads

New Generation, New Politics:
Democracy Depends On It

A downloadable PDF report examining the future of politics in America and why we need to get Generations X and Y involved.

More information

From the Blog

Building your own generation x team

Build your own X-team: Workplace evolution

February 21, 2012 By Shannon Neeser

MadMen

Workplace evolution: Flexibility for all generations

February 8, 2012 By Shannon Neeser

retiredworker

Prolonged retirements could become America’s worst nightmare

December 6, 2011 By Sarah Sladek

The Bookshelf

Testimonials

Our challenges ranged from declining membership numbers and retention rates to generational differences among members. Thanks to XYZ University’s insight into the attributes and attitudes of Generations X and Y, as well as their organizational management acumen, we were able to implement some very significant changes within our organization. — Teresa Foster-Welch, National Athletic Trainers Association

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